The abbreviation BTL - Bild, Ton, Licht (image, sound, light) - has been a reminder of the beginnings to this day. The three-letter acronym is our commonly known trading name. The project was launched in 1987 in Düsseldorf when the musicians Andreas Hahn, Michael Sibert and Helmut Becker put their business idea into practice. Having set up a company they rented out their equipment for music events. Big names on the scene such as The Lords“ or “Salsa Picante“, but also Justus Franz and the Orchester der Nationen (Orchestra of The Nations) were satisfied customers in the early years.
Around 30 years after BTL was established music remains a part of our activities, for example the annual Dusseldorf Jazz Rally. Today, however, we are above all sought-after specialists in the areas trade fair and conference. At a total of seven locations we employ 80 permanently employed and 300 freelance staff. We realise about 4500 projects annually in Germany and other European countries. Among our most important partners are the trade fair companies Düsseldorf and Munich as well as a number of major conference providers.
Download: BTL Kurze Präsentation
Whether the 80s, the 90s or the Noughties - we always were and remain in tune with the times. Because you don’t remain a champion while resting on your laurels. We strive to strengthen our position as a provider of conference and congress technology in the future. Our trade show activities are to be widened as well. Also on the agenda is an increased internationalisation of our business. Basically we look forward to grow with the help of our clients and partners in a healthy way.
Your person of contact at our sales department
Conferences & Congresses
+49(0)211 - 90 449 488
+49(0)211 - 90 449 486
+49(0)211 - 90 449 489
Exhibitor service & Construction Munich
+49(0)89 - 354 760 10
Your person of contact at the branch offices
Branch manager Berlin
+49(0)30 - 530 188 400
Branch manager Munich
+49(0)89 - 354 760 23
Branch manager Düsseldorf
+49(0)211 - 90 449 550
+48(0)61 - 84 20 954
Your person of contact at the management board
The BTL Story
What sets us apart - The "DNA" of BTL
What is the combining element that holds yesterday, today and tomorrow together? What is the central theme? Is it possible to describe such a thing as our “DNA“? At the beginning of the 90s began a period of collaboration with the Bochumer Symphoniker (Bochum Symphonic Orchestra) and its music director Eberhard Kloke. We jointly abandoned the well-established venues in body as in spirit and set out to conquer the Ruhrgebiet. Without a doubt the highlight was the last performance of the series "Aufbrechen Amerika"**. For three days it was literally cross-country for the audience, the artists and of course BTL’s technicians. Equipped with loudspeakers, amplifiers, microphones and power generators we headed for the most adventurous places. Apart from the technical skill, this primarily required sturdy shoes, copious amounts of sandwiches and a great lust for adventure. Organisational and technical complexity, logistic challenges, unconventional locations, an unusual programme: To demonstrate our skills even under, or particularly under such conditions - this has definitely been part of BTL’s “DNA“ since the beginning. It still is today and is to remain so tomorrow.
**An article describing this memorable event can be found in the online archive of the weekly DIE ZEIT (In German).