The event series "Unternehmer Perspektiven” (Business Owners' Views)
“The initiative UnternehmerPerspektiven” was founded in 2006 by the Mittelstandsbank. Their representative surveys are based on direct dialogue with small and medium sized enterprises. … What motivates the owners of SMEs in Germany on a day-to-day basis? … the initiative does not trawl through some remote data bases or theoretical inquiries for facts, but seeks direct dialogue with medium-sized enterprises … Every subject area the UnternehmerPerspektiven attends to is being substantiated through representative facts within the scope of a survey…” Snapshots from 2015 and 2016 from different event locations in Germany. BTL’s Full Service for this event also includes digital interaction: the guests can use the provided iPads, which have been equipped with a specially designed App, to put their questions to the speakers on the podium which then appear on the moderator’s iPad.
Photos Andreas Emmert , BTL/D. Gabriel